By: Stephen Campbell
You have heard it before: The Money Is In The List and then you finally realize that you need a good opt-in list in order to make your email marketing effective. After reading countless articles and seeking expert advice and having read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then having the belief that you know everything there is to know about opt-in lists and having followed the advice that you received to the T; you still are not able to make money online.
In fact you may be losing money, are you? You maybe hiring writers to help you out and there are other expenses which you incur in fact, even if you have a big list maybe only a very small percentage actually buys from you which means your profit is very small (if you make any at all). You'll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong, why have others succeeded where you have failed? The most common mistake is that you dived straight right in and didn't pay enough attention to the expert internet marketing training available to assist you in making money online. You may have chosen a topic which you thought could be quite popular and would earn you money. This is of course not always the case, just because you used your email marketing know how to contact people from the list doesn't mean that they are going to buy instantly.
Here I can offer some advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don't know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around, this is a critical step in email marketing and making money online.
3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list doesn't just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch and as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be and just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Stephen C Campbell is an Internet Marketer & Business Consultant, he coaches clients on how to use the internet to drive their offline business. Learn more about his resources at
EmailMarketingInformationCenter.Com
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